Saskatchewan (No I didn’t sneeze. It’s a province of Canada. Nice place, actually. Fascinating light.) has unveiled its new brand and marketing scheme.
I thought the brand for Memorial University was pretty bland and uninspired.
I was certain that aliens were landing when the Newfoundland and Labrador provincial logo came out.
Saskatchewan takes the cake, though. Their logo? The word “Saskatchewan” in italics, with an exclamation point:
I mean, okay, it’s not offensive, it definitely screams “Saskatchewan!” and granted, there is more to their advertising scheme than the logo or “wordmark” as it’s called on CBC.ca.
But you still have to wonder, was it worth 1.5 million? What is with this trend of creating logos that are utterly devoid of inspiration? More to the point, who is signing these cheques and can I give you my mailing address?
If you do want more info on Saskatchewan, check out their website. You may wish to turn off your speakers first.